Travel Magazine

Travel Magazine needed a modern brand and digital platform that could support its transformation from a legacy print publication into a leading online travel resource. We created a new visual identity and redesigned its website to improve the reader experience, strengthen the publication’s positioning, and support a rapidly growing content library.

DETAILS

After several years of helping Travel Magazine rebuild its digital audience, we led the largest rebrand in the publication’s history. Through audience research and stakeholder interviews, we developed a refreshed brand identity that included a new logo, colour palette, typography, visual system, and the “Go Boldly” positioning. The new direction respected the publication’s long-standing name while giving it a more modern, adventurous, and recognizable presence.

We then designed and developed a new content-focused website capable of supporting thousands of travel articles, contributors, destinations, and advertising partners. The site included a streamlined navigation system, flexible editorial templates, a custom content management structure, and a responsive experience built for readers across devices. The complete rebrand and website launched in approximately 45 days, giving Travel Magazine a stronger platform for its continued growth from roughly 5,000 to more than 300,000 monthly visitors.