REW

REW.ca needed a locally informed content strategy that could support its evolution from a real estate listings platform into the ultimate guide for home seekers across British Columbia. We played a central role in building The Guide, helping shape its editorial direction, brand voice, and content system across articles, social media, and email.

DETAILS

We partnered with REW.ca during a major period of growth and repositioning for the brand. Working closely with its leadership and internal teams, we played a central role in developing The Guide into a valuable destination for Canadian home buyers, sellers, renters, and real estate professionals. We helped define its editorial strategy, refine the brand’s voice, establish repeatable content processes, and determine how stories would be presented and distributed across REW’s digital channels.

Over the course of the partnership, we planned, wrote, edited, and produced hundreds of guides covering Greater Vancouver neighbourhoods, housing trends, mortgages, real estate news, and the process of buying or selling a home in British Columbia. That content was then adapted for newsletters and social media, creating a connected content ecosystem that reached millions of home seekers and helped strengthen REW.ca’s position as the leading home-search platform in Western Canada.